On August 23rd, the "2019 Family Large Screen Advertising Placement Guide" press conference, jointly organized by Ovi Interactive Entertainment and Changrong Communication, was held in Shanghai, China. More than 200 representatives from well-known domestic and foreign enterprises, including digital marketing experts, OTT advertising resource providers, content and technology service providers, 4A, and advertising agency companies, attended the press conference. Strategic cooperation units include Kukai, Konjia Yifang, Rainbow Magic Cube, Thunderbird Technology, Ju Mei Mei, Le Rong, Feng Xing, TV Cat MoreTV, Huanwang Technology, Lusheng Communication, Bicheng Media, TrendiMedia, Youyi Interchange, Juyi Technology, and Joyplus TV; Senior executives, brand media leaders, and marketing experts from companies such as Unilever, FAW Volkswagen, and Nestle attended the conference and delivered exciting presentations.

  Thirdly, continuously using objective data and professional research to restore the true advertising value of home screens, helping advertisers seize opportunities and risks; Fourthly, through typical cases of OTT advertising placement, guide OTT innovation and promote the continuous upgrading of OTT advertising business formats.

  The picture shows Wen Jianping, Chairman of Aowei Cloud Network and Aowei Interactive Entertainment Mr. Yan Yousong, Senior Vice President of Changrong Communication and CEO of Changrong Digital, pointed out in "OTT Changes and Advertising Innovation" that the weekly reach rate of OTT home videos exceeds 90%, and OTT large screen advertising is becoming the mainstream brand advertising option. The emergence of smart terminals and smart screens has given rise to more forms of advertising, and OTT dual streaming is about to become mainstream due to its strong memory effect. 5G technology will accelerate the development of large screen layouts and content towards information flow.

 Mr. Wen Jianping, Chairman of Aowei Cloud Network and Aowei Interactive Entertainment, first delivered a speech at the meeting. He pointed out that the macroeconomic situation in 2019 was relatively sluggish, and due to the continuous decline in GDP growth, the Chinese advertising industry has also faced a big test. According to publicly available data, many traditional advertising sub markets have experienced a significant decline this year. However, the OTT large screen continues to play the role of the dark horse in the industry, becoming a booster for driving the growth of the advertising industry.

  From now until the next year, it will be a critical window period for the OTT large screen industry. During this special period, Ovi Interactive Entertainment looks forward to providing the industry with: Firstly, building a truly effective industry exchange and cooperation platform to promote the great prosperity of the industry; Secondly, promote strategic cooperation among OTT media resource providers and build an effective industry order